First time I was introduced to Rowan was through his old Shep Dawgs crew videos, where he blew onto the skate scene with a ponytail, funky last name, and an undeniable loose-but-in-control style of skating. Now only that, the whole crew was 100% skate rats and backed by Riley Hawk, Taylor Kirby and AJ Zavala;…
All we can say is, we can’t believe it took this long for Shane’s official pro model to finally come out. But with that statement, we’re also highlighting the fact that Shane is undoubtedly one of the best professional skateboarders out today, who has put in incredible work ethic into his skate career and is…
At only 24 years old, Jamie Foy is built like a trojan warrior, ready to destroy any handrail in his path. Originally from Florida, he burst onto the scene a few years ago dropping four video parts and captivating everyone’s attention with gnarly handrail tricks done with effortless style. No one knew who he was…
“In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him. Brought up by the very ‘do-it-yourself’ approach that came along with skateboarding, Hufnagel saw an…
Dylan’s mark on skateboarding culture is not only attributed to the progressive parts he’s put out for Osiris, Transworld, Gravis, Alien Workshop and Supreme, but also to the influence of style on and off the board among skaters across the globe. Watching the Dylan Gravis Part, it’s evident that his skate mentality is a balanced…
Stevie Perez really came onto the scene in a time when standout parts from full videos truly excited the skaters around the world. In 2012, the highly anticipated Pretty Sweet video from Girl and Chocolate dropped, and Stevie’s part opened up right after Chocolate’s OG’s Kenny Anderson, Gino Iannucci, Daniel Castillo, Christ Roberts and Justin…
If you’ve seen Elijah Berle’s video parts, you know he oozes a brilliant confidence in his raw skating style. If there’s any historical torch to pass along to a new generation of Santa Monica skaters, it damn well should be in the hands of Elijah. This Southern California native has come a long way since…
When it comes to the HUF team, it’s style first and foremost. If you ever doubt why a certain skater is on the squad, you need to get checked; each and every skater that’s been drafted to the skate roster has a unique style of their own and must be approved by Huf himself, which…
Whenever a pro model comes out, it sparks everyone’s interest because we know that the shoe’s been tailored for a specific skater’s style. Whether it’s from a styling perspective, or from a technical standpoint, a signature shoe is the product of personal feedback from our beloved professional skateboarder with the company’s R&D team. That’s why…
Skateboarding is constantly developing, not only due to its creative community’s drive but also due to external influences. In the 90s and early 2000s skateboard products were almost exclusively available in core skate shops. With the rise of e-commerce and brands constantly looking into expanding their sales channels outside of core skate shops, the concept…
As you know, HUF is led by San Francisco legend Keith Hufnagel, who has put 16 years of blood, sweat, and tears into transforming the brand into a global company. That’s right. 16 years ago, HUF was created. Over these 16 years, HUF has built an impressive roster of team riders, introduced a huge product…
In a time where Artificial Intelligence is developing faster than humanity’s actual needs for it, it only makes sense to update everything else in our lives to the highest quality of standard expected. There’s no need to reinvent the wheel, but it is becoming more prevalent to reinvent classics, and in the case of Weartested…
