As you know, HUF is led by San Francisco legend Keith Hufnagel, who has put 16 years of blood, sweat, and tears into transforming the brand into a global company. That’s right. 16 years ago, HUF was created. Over these 16 years, HUF has built an impressive roster of team riders, introduced a huge product…
In a time where Artificial Intelligence is developing faster than humanity’s actual needs for it, it only makes sense to update everything else in our lives to the highest quality of standard expected. There’s no need to reinvent the wheel, but it is becoming more prevalent to reinvent classics, and in the case of Weartested…
It’s been a while since we’ve come across a technical skate shoe that draws the majority of it’s innovative construction from a classic running shoe silhouette. But once the New Balance Numeric 420’s photos leaked online, we had to get our hands on a pair to test. The New Balance Numeric skate team has been…
“No gimmicks. We’re not here for the show. Skateboarding denim designed by skateboarders for skateboarders.” These words have held down the fine-tuned execution of skateboarding’s newest denim company, 19.91 denim. In a time of big corporate goliaths entering and dominating the skateboard industry, it is a huge risk for a young David to start something…
The Bay Area of Northern California breeds some of the most influential icons in the world that become the driving force behind a cultural explosion. Mac Dre for the Hyphy Movement, Harvey Milk for LGBTQ rights, and Apple for the Silicon Valley are just a few examples to wrap your head around. But when it…
When it comes to skate wheels, Spitfire has held it down since day one. As one of the most dominant wheel brands in the market, Spitfire has seasoned experience in developing the best wheel formulas that can handle heavy shredding. Not to mention, they also have a stacked team (Andrew Reynolds, Kyle Walker, Ishod Wair,…
“There was a time in skating when skate shoes had their own design language. Now everything is starting to overlap, and a lot of shoes look similar.” These are the words spoken from adidas’ senior footwear designer Scott Johnston that have defined the design mantra behind the newest adidas 3ST line. For those who aren’t…
There’s no doubt about it. The news of Nyjah leaving his long time shoe sponsor for a spot on the Nike SB team roster took the skate world by surprise. It was one of those things where you weren’t too aware of it, didn’t care too much of it, but when the move happened, it…
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For the 90’s skaters reading this, you’ll remember that DCshoecoUSA’s, logos, videos and team have always held a special place in our hearts. They came onto the scene sponsoring some of the most influential skaters at the time that possessed the raw attitude and skill set of core skateboarding. I’m definitely talking about Kalis, Williams,…
